How did Sholay manage to turn its initial failure into success?
Despite a slow start and early negative reviews, Sholay managed to turn its fortunes around through strong word-of-mouth promotion. By the end of its first weekend, audiences began to appreciate the film's unique storytelling, engaging characters, and memorable dialogues. This positive buzz led to increased ticket sales, allowing the film to gain momentum in theaters. As more viewers flocked to see it, Sholay quickly became a box office sensation, ultimately grossing over ₹15 crore and surpassing the previous record held by Mughal-e-Azam. This turnaround exemplifies how audience reception can significantly influence a film's success.
