Paramount Pictures played a crucial role in the success of Paranormal Activity by purchasing the film and investing in its post-production and marketing. After witnessing the film's potential at film festivals, the studio recognized the opportunity to capitalize on its unique premise and grassroots appeal. They allocated an additional $200,000 for marketing efforts, which significantly increased the film's visibility. This strategic investment allowed Paranormal Activity to reach a broader audience, ultimately leading to its massive box office success. Paramount's involvement transformed the film from a low-budget indie project into a cultural phenomenon.
What was the role of Paramount Pictures in the film's success?
