Oren Peli employed several innovative filmmaking techniques that played a significant role in Paranormal Activity's success. The use of a handheld camera created a found-footage style that resonated with audiences, making the horror feel more immediate and personal. Additionally, the lack of a rigid script allowed for improvisation, which added authenticity to the performances. Practical effects were utilized instead of expensive CGI, enhancing the film's eerie atmosphere. These creative choices not only minimized costs but also contributed to the film's unique aesthetic, setting it apart from traditional horror films and captivating viewers.
What filmmaking techniques contributed to its success?